3 Ways to Make the Most of your Angie's List Profile

Posted on Apr 28th 2022 by David — Comments ↓

[caption id="attachment_4931" align="alignright" width="324" caption=" It's all visible right through this portal"]Discount Flooring[/caption] Whatever one may think of them, business review sites are all over the web. This post isn't a debate on their worth or practices, but rather an acknowledgement that they are a reality, and as such are best handled in the most positive way possible. One of the best known is Angie's List, and I hope to help you make the most of your business profile. If one review has been written about your business, you have an Angie's List profile. It just happens. The thing is, you can have a big impact on what people think of you beyond just what the reviews say.

Why do this? Well, as I was trying to beef up our profile, I looked for others to see what posted pictures might look like on Angie's List, and my biggest problem was finding a profile that had any at all.

No Data

Most A.L. profiles are bare of anything not entered by a customer, or by the Angie's List team filling in basics. Which is crazy, because most of them are free. Just as you don't pay to have your company on Angie's List, you also do not have to pay to see the reviews and profile of your own business. You can set up a free account at business.angieslist.com, where they will also allow you to manage the information and presentation of your profile.

Doing this is a no-brainer. Doing it well can be a little difficult though.

Managing the Basics of your Profile

First, under "Edit Company Info" is just what you would expect any profile page to have, and it should be no problem to fill out. I would just encourage you to fill it out fully, and clearly. By clearly I mean that unless you're in the business to business field, try to use common, even colloquial English in place of business jargon. Just think about who will read this, and how to communicate well to them. We sell discount flooring, but instead of just putting "Discount flooring dealer" with no verbs or other grammatical availabilities, we wrote "We are a locally and family owned retail flooring store. Our company has been selling flooring since 1921 and is currently in its fourth generation of family ownership." Now a reader knows something specific about us.
 

Portfolio

The page where you control the visual impact of your profile is the "Portfolio" page. Here you can upload documents, logos, images, and video or audio files for those who check you out on Angie's List. The first section is "file manager", where you can can include downloadable brochures, and more legal documents like bonds, licenses and references. While not necessarily visual, these can earn you some clout.
The first visual change you can make is adding your logo, which can be up to 240 pixels wide. They will resize it for you, but I have always preferred to pre-adjust image sizes myself, so that automated systems will leave them alone. It allows me to be sure of how it will look. 04 - Please Upload Logo'

[caption id="attachment_1256" align="aligncenter" width="800" caption="This is how it looks on the site"]Floors To Your Home's Logo on the site[/caption]

1. Pictures

gallery   Next is the photos section, possibly the area where you can make the biggest, immediate impact on how your profile is regarded. Angie's List offers three photos gratis. Those will show up immediately under the list of member reviews. For an additional fee, Angie's List will allow you to have up to 60 images. Whether you do this or not, you will want your pictures to look their best, and that can be a little tricky, but I think I've got it sorted out.
To upload images, you must first create a "gallery" for them. Even a single image must be in a gallery, so to get started, click "create new gallery". The page will reload and take you to the top. Scroll down to the photos section again, and you will see a gallery layout. If you pay for the "Enhanced Web" service, your 60 images would be divided among 20 of these galleries, the maximum number of galleries allowed. A gallery can hold either 1, 2 or 3 pictures which will stretch across one row. You can select whether your gallery will be a single image, a pair, or three, and the entry box will change according to your selection.   select

Gallery Options

Now you must be aware of the size restrictions. Each gallery type has a height and width limit applying to each image in the gallery. Currently the site says "Maximum file size is 4 MB. Pictures will be resized if above the file size limits" but this is not the best guide for your uploading. After seeing a number of confusing results from my uploads, I conducted a series of tests, and I determined that the size restrictions are much more specific, and vary by gallery size.

Pictures in a One Item Gallery are limited to 500 pix wide by 375 pix high. Pictures in a Two Items Gallery can each be 275 pix wide by 175 pix high. Pictures in a Three Items Gallery may be 200 pix wide by 150 pix high.

500 x 375
275 x 175     200 x 150

Anything outside those limits will be resized to fit within them. Now, if you do upload larger images, allowing the site to do the resizing, you might click "preview" to see what your image will look like, and you might be quite startled. The preview may show you a badly distorted picture, but fear not. With my company's site all of the final posted images had been resized proportionally. They were smaller, but undistorted, despite what the preview displayed.

Again, I recommend you pre-size your images to fit the dimensional limits so you can see how they will really look. This will help you both choose and arrange your photos. As far as arrangement goes, the first gallery you upload will be the topmost, and the rest will follow in the order you upload them (I know that sounds intuitive enough to not even mention, but they actually reverse with videos, which I did first).

In our case, I put two or more galleries together, using one Gallery Title and Gallery Description for both.

35 - Grouped

As you can see, the Gallery Title, "Waterproof Vinyl Plank Flooring", is right on top of "Gunsmoke Walnut Waterproof Vinyl Plank, a Supreme Click Elite product," which is the "File Title" for the first of the pictures. Here's what the individual picture information boxes look like:

Enter photo info

Since the two titles stacked in a visually clumsy way, I skipped using the File Titles, and for the individual images, just used their descriptions, which print small under the photos. Just be aware of it, and plan on those two titles (gallery and file) being the same size, and being close together for the first image in a gallery. There is probably a clever way to turn that into a benefit.

Once you submit a gallery, the images will be held for "approval," that most ubiquitous of effective porn preventatives. Our pictures usually posted late in the afternoon if I uploaded them in the morning, or by the next business day.

[caption id="attachment_1300" align="alignright" width="300" caption=" "].[/caption]  

2. Video and/or Audio

You get up to 10 audio/video files free in the "Media" area. I suppose a podcast, a radio commercial or long form interview would work here, but I went with just videos. Initially I uploaded a couple of mp4s, but I ran into an issue with conflicting restriction listings. At the top of the section the upload page said "limit 2 minutes each", but a little lower it said that videos must be, "... no longer than 180 seconds." Most of mine are longer than even the 3 minutes, so I wanted clarity on how much editing I might need to do. Our Angie's List consultant explained that if I just use a YouTube link, the only restrictions are those of YouTube, so I went that direction instead.

You should plan the order in which you prefer people to encounter your media as they scroll down, because the sequence of my entries appeared in the reverse order from which I uploaded them. The last will be first in the media section on Angie's List. YouTube videos will appear at a 320 x 240 size, and they will not have annotations, nor will any parameters be in effect. The thumbnail image will be the same as it is on YouTube.      

3. Neat Operating Hours

[caption id="attachment_1337" align="aligncenter" width="400" caption="How do you get this . . . "]How do you get this . . . [/caption] [caption id="attachment_1338" align="aligncenter" width="275" caption="... to look like this?"]... to look like this?[/caption]

Two words, "phone call." Or just one, "email." The first version is the default layout. No matter how you enter your operating hours information, the system wants to detail each day in paragraph form. Angie's List's representatives have access we don't, and can arrange this information neatly for you. I sent pictures to illustrate what I was after, so feel free to yank the two above for your email. You can just write, "I want our times to look less like this [first image] and more like this [second image]," and they should understand fully.  

I hope this will encourage you to control how you look to your customers searching on Angie's List, and I hope even more that it will now take you much less time to get your things looking just right.

  [caption id="attachment_4939" align="aligncenter" width="650" caption=" "]Discount floors[/caption]  

- - - - David is a Writer at Floors To Your Home (.com), as well as the PPC Manager, a Marketing Strategy Team member, a Researcher, Videographer, Social Strategist, Photographer and all around Resource Jitō. In my spare time I shoot and edit video, explore film history, mix music (as in 'play with Beatles multi-tracks') and write non-fiction for my friends. Connect with me on W. David Lichty's Google+

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